Today is a good day to begin
Let me see… where shall I start? Well the financial services sector is in meltdown. Banks are going to the wall and if Radio 4’s Today programme is right, senior American politicians are on their knees...
View ArticleThose who can teach
Sometimes it’s worth stating the obvious because so often the obvious gets overlooked, particularly in the current climate. We’re all off looking for the cash cow, the life raft, the new horizon, the...
View ArticleHow online audiences are treated – and why?
I was talking to CDA co-founder Clare O’Brienabout her her presentation to the Content Strategy Forum in Paris and how online audiences are treated (and the role of metrics in framing that...
View ArticleWhy things aren’t black and white any more
I have a friend who recently had her garden renovated and decided to treat herself to some new garden furniture. She started by ordering two big parasols off the internet in ‘black’. The only problem...
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